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Times Square is getting a brand-new kind of performance. Instead of Broadway lights, it will shine with the power of elite female athletes. For one night, the Athlos NYC long jump competition will turn the city’s busiest landmark into a sports arena.
The event is part of Athlos, a women’s-only track and field series. Its goal is simple — to celebrate women in sports and bring them to the center of global attention. Leading the charge is Tara Davis-Woodhall, the reigning world and Olympic champion.
Act I: Times Square Becomes the Runway
Act I of Athlos begins Thursday with a long jump competition right in the middle of Times Square. It’s a bold and symbolic move — taking track and field out of stadiums and into the streets. This fusion of sport and entertainment promises a fresh experience for fans and tourists alike.
The world will see athletes leap toward victory in the heart of New York City. The excitement, energy, and crowds will make this a moment to remember.
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Act II: Icahn Stadium Hosts the Main Event
Friday’s events will unfold at Icahn Stadium on Randall’s Island. There will be seven competitions, including the long jump final. The lineup features Olympic champions Faith Kipyegon, Masai Russell, Keely Hodgkinson, Marileidy Paulino, and Brittany Brown.
Over $773,000 in prize money is on the line. Each winner will also receive a custom-made Tiffany & Co. silver crown. The main event will air live on ION at 7 p.m. ET, bringing this first-of-its-kind women’s meet to homes across America.
Brooks Running Shoes Joins as Presenting Sponsor
The excitement grows with Brooks Running Shoes as the presenting sponsor. Their values of grit, authenticity, and performance align perfectly with Athlos.
According to Brian Norris, Chief Revenue Officer at Scripps, Brooks shares their belief that women’s sports deserve equal spotlight and respect. This partnership is about connection — linking real brands with real athletes who inspire. Brooks is not just supporting a show; they are backing a movement.
Scripps Sports and ION: Broadcasting Women’s Excellence
Athlos NYC adds to the expanding lineup of Scripps Sports and ION. These networks are dedicated to elevating women’s sports on national television.
ION already features major leagues such as the WNBA and NWSL. Later this fall, it will air the Elevance Health Women’s Fort Myers Tip-Off, a leading college basketball tournament. With access to more than 128 million homes, ION ensures Athlos reaches a massive audience.
Act III: The Future of Athlos
Athlos isn’t stopping in New York. Act III, launching next season, will feature a team-based format designed to make the sport even more engaging.
“This is a roadmap to making track big again,” said Tara Davis-Woodhall. The new structure will focus on storytelling and team spirit, creating a stronger bond between fans and athletes.
Celebrating Strength, Speed, and Sisterhood
Athlos NYC is more than a competition — it’s a celebration. It honors women who break barriers, chase dreams, and redefine athletic excellence.
With Brooks, Scripps, and ION working together, women’s sports are finally taking center stage. Athlos NYC isn’t just an event — it’s the beginning of a new era for women in athletics.
