Post Malone Headlines Cowboys Thanksgiving Halftime Show | Red Kettle Kickoff 2025

Post Malone is set to take center stage at one of the most iconic holiday traditions in American sports. The Dallas Cowboys announced that the Texas-born superstar will perform during halftime of the team’s Thanksgiving Day matchup against the Kansas City Chiefs. For Post Malone, this moment hits close to home. He grew up in Grapevine, Texas, and has been a Cowboys fan since childhood. His return to AT&T Stadium for this event feels like a full-circle moment in his life and career.

A Tradition Rooted in Texas Culture

Thanksgiving Day football is more than a sporting event for Cowboys fans. It is a tradition that blends heritage, celebration, and community spirit. The annual halftime show marks the launch of The Salvation Army’s Red Kettle Campaign. This fundraiser is one of the largest and longest-running holiday charity efforts in the nation. Post Malone said he is “honored” to join the tradition and hopes to bring joy to millions watching across the country.


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Why Post Malone Is a Perfect Fit

Post Malone’s music crosses multiple genres. He mixes country, hip-hop, pop, and rock with ease. His style makes him an ideal performer for a massive national broadcast. With 11 Billboard Music Awards, five American Music Awards, six MTV Video Music Awards, and 18 Grammy nominations, his success speaks for itself. Fans can expect a high-energy show designed for a global audience.


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The Meaning Behind the Red Kettle Kickoff

For 29 years, the Cowboys and The Salvation Army have teamed up to launch the Red Kettle Campaign during the Thanksgiving game. Charlotte Jones, the Cowboys’ chief brand officer and co-owner, calls the campaign a “lifeline” for people in need. Every donation supports programs that provide food, housing, and assistance to nearly 28 million people each year. The halftime show shines a spotlight on these efforts, encouraging viewers to support their neighbors during the holiday season.

A Legacy of Iconic Performances

Since 1997, the Cowboys’ Thanksgiving halftime shows have featured some of the world’s biggest entertainers. Past performers include Reba McEntire, Destiny’s Child, Carrie Underwood, Kenny Chesney, Kelly Clarkson, Selena Gomez, Luke Combs, and the Jonas Brothers. Each show has added new energy and excitement to the holiday tradition. Post Malone now joins this legendary list of artists.

A Partnership Built on Community Impact

The Salvation Army operates more than 7,400 centers across the United States. These centers offer essential services tailored to local needs. Commissioner Merle Heatwole expressed deep gratitude for the Cowboys and the Jones family. Their long-standing support has helped strengthen community outreach for nearly three decades. The addition of Post Malone to this year’s kickoff brings new attention to the organization’s mission.

A Special Day for Music, Football, and Giving Back

The Cowboys vs. Chiefs Thanksgiving game will draw millions of viewers nationwide. With a beloved Texas artist performing on one of the biggest stages of the year, fans can expect a memorable show. More importantly, the event highlights the importance of generosity during the holiday season. Post Malone’s presence brings star power, but the Red Kettle message brings purpose. Together, they create a powerful moment of unity, celebration, and compassion.